As America's largest certified Black-owned beverage retailer, The Urban Grape thoughtfully curates wine, beer, and spirits, emphasizing representation for diverse makers, regions, and varietals. Since opening in 2010, we have become one of the country's most successful independently-owned wine stores.
We developed the Progressive Scale - our proprietary system of categorizing wine by body instead of varietal or region - to center the customer experience on self-discovery, growth, and exploration. The Progressive Scale helps wine enthusiasts of all experience levels engage with interesting stories, producers, and bottles.
Our customer base is diverse in all ways, and they want to spend their money on brands that reflect their values or how they see themselves in the world, whether that's varietals, regions, or producers.
With an equally vast catalog of wines that showcase Black and BIPOC producers, LGBTQ+ producers, and producers, as well as a unique monthly wine club, there is something for everyone.
We are currently partnered with Refersion and offer a standard 8% commission to our general product catalog, with a 60-day conversion window.
For special promotions, such as our Black Winemakers Set, we offer a 10% commission. Please inquire or reference our Refersion page for current promotions.
We will occasionally gift products for review ← email us after you submit an application.